Create a Content Experience that Makes Sales for You
“High-quality content is belief-shifting content. You need to build a ‘belief bridge’ for your clients.”
Janelle Lara
Just the other day, I was going through my morning journaling routine—inspired to plan out my next two years in business. I wanted to know what the future was going to look like as my business evolves and I look to move in different directions.
This brought me to the realization that my goal is to invest 80% of my time in my business on creating content. This is something I didn’t even know I wanted, which is a testament to the importance of creating space to dream about what’s possible.
“Creating content is the meat and potatoes of my business. And if you are an online business, then it's probably the meat and potatoes of yours.” - Janelle Lara (6:04-6:11)
If you’re an online service-based business that isn’t running off of referrals, then you need to understand that you are a media company. Your content has to do most of the legwork for you in building your business. This includes blog posts, Facebook live streams, YouTube videos, podcasts, email marketing, and your paid ads.
Creating a Shift in Your Audience’s Beliefs
A media company’s job is to churn out high-quality content that creates a shift in the beliefs of your audience. It doesn’t mean you need to have the perfect backdrop, lighting, or editing in your videos. It simply means that the content of your message takes your audience from point A to point B.
The belief bridge you create through your content has to take someone from where they are now, including their struggles and desires, to the point where they recognize that they need your help.
“The content your company is putting out should be doing most of the leg work in terms of client acquisition.” - Janelle Lara (9:05-9:13)
When your content creates a shift in beliefs, your audience sees that they can't afford NOT to work with a coach because they can’t afford to spend more time trying (and failing) to find the solutions and answers they need.
They can’t afford to lose more time with their kids. They can’t afford to miss another dinner with their spouse. They need you to help them get their business where they want it to be.
Creating high-quality content has to be consistent. But this doesn’t mean it has to be constant. When you set up the right systems in your business, you can create hard-hitting impactful content without having to show up any more than you want to.
My Home for the Holidays Challenge takes you deeper into the steps on how you can do this. But if you need someone to look over your shoulder to hold you accountable., then my 2020 Biz Kickoff is what you need.
Go to https://www.2020bizkickoff.com to get more information. Putting your content strategy in place can help you reach your next level of success and create a massive shift in the lives of the people you serve.
How to get involved
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For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com.
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