EP6: Clarity in Business and Why Stories are Everything with Jeff Moore
“It’s about the messaging that we deal with. It’s about telling a story that the customer can see themselves benefiting from.” - Jeff Moore
Grab a pen and paper and be ready to take some notes. This episode of The Part-Time CEO is FULL of wisdom and insight from my friend and business mentor, Jeff Moore. Jeff is the Director of Seafood and Business Development at Global Protein Group and the former President of International Pacific Seafoods Inc. He is the co-founder of The Network, a world-class association of successful entrepreneurs. He is an expert at helping people get clear on their story, teaching them how to leverage their story to increase conversions, build trust, and add value to clients.
“How you do one thing is how you do everything. I don’t believe in balance, I believe in harmony. When you’re in harmony, you’re inclusive of everything around you. Balance says ‘I’m taking away from here, to give here,’ instead of ‘let’s see how we can all do this together.’”
- Jeff Moore
In this episode, we discuss human behavior, why clarity is so important in business, and how to ask questions in a way that makes you a trusted mentor for life. The ultimate strategic position in business is to become the go-to person for education and information in the form of options, opportunities, and offers.
“We all share the exact same frustration at our core - we don’t feel understood.” - Jeff Moore
The main focus of this episode is the importance of clarity and the value of storytelling in building a thriving business. The foundation of every relationship is safety and vulnerability, business relationships are not an exception. Building a trusted community of advisors, that you connect with on a deep level, is key to building a sustainable and healthy business. Likewise, when you are introducing yourself to others with the intent of doing business, it is vital that they have a clear picture of who you are. Listen in to learn more about the value of storytelling, the importance of authenticity, and how these can be translated into your business.
Some Topics we talk about in this episode:
Introduction - 1:02
Jeff’s Story - 2:32
How Gary Vee Took Advantage of the Stage - 19:02
The Balance of Work and Family - 22:32
An Entrepreneur Alone is an Entrepreneur at Risk - 28:50
Clarity in Messaging - 37:42
Where Did Jeff Get His Story? - 52:12
Wrap-up and Takeaways - 57:33
How to get involved
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