EP3: Know Like & Trust is a Lie - The Feel Factor
“All of your clients are just asking a very simple question, can you get me from point A to point B, and do you have the proof?”
This week on The Part-Time CEO, we are debunking a popular sales myth that may be keeping you from a higher conversion rate. If you’ve been around the block in business, you’ve heard that an effective sales strategy is dependent on the, “know, like, trust factor.” It’s possible that your focus on helping potential clients to “know” and “like” you might be wasting time, money, and pushing your leads to other entrepreneurs.
”People need to feel two things. They need to feel that you can get them over the bridge of where they are now to where they want to be. Even more importantly, they need to feel that they are important to you and to your company.”
On this episode, we’ll go through some examples, disproving the “know, like, trust” factor. If those aren’t the secrets for effective sales, what are they? We’ll discuss some effective strategies for building client trust, and providing actionable intel that gives clients a reason to choose your service or product. Listen in to find out more!
“Clients want access and communication, and that's what business owners forget. They're so busy. They're focusing so hard on nurturing new leads and client acquisition that they are forgetting about and ignoring the feel factor. People need to trust you. They need to like you. And they need to feel that you value them as a person and that you can get them to where they need to go. ”
Some Topics we talk about in this episode:
Introduction - 0:00
Personal Example - 2:08
Helping Clients Feel Important - 4:01
Techniques for Building Trust - 6:58
Wrap-up and Takeaways - 8:59
How to get involved
Follow @theparttimeceopodcast on Instagram for special, podcast related updates!
For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com.
If you liked this episode, be sure to subscribe and leave a quick review on iTunes here. It would mean the world to hear your feedback and we’d love for you to help us spread the word.