EP4: The Simple Question All of Your Clients are Asking with Tobin Slaven
“Your entire relationship with a client is going to be based on that initial on-boarding experience.”
This week on The Part-Time CEO, I am giving you a sneak peek into one of my business coaching sessions! Tobin Slaven is one of the mastermind behind Conversations at Scale, a course that helps clients automate their marketing and lead generation. He utilizes LinkedIn to procure clients, and talks about why he chooses not to use adds, and still has a business that is exploding with conversions.
”Because we're not actually selling, we're bonding and nurturing and warming them up. The sales piece still happens on the client's end.”
In this episode, we discuss how to keep your done-for-you clients engaged in the process, honing in your onboarding process, the purpose of gifts and incentives for your clients, and the importance of utilizing a contract. Listen in to glean valuable information that you can apply to your business today!
“I want you to get a contract… because you need to protect your intellectual property… As you scale, you're not going to get these clients who are in your immediate network anymore. These are going to be people who don't know you, who you don't know, and you can't honestly do a handshake deal with someone you don't know.”
How to get involved
Interested in building your lead generation with Tobin? Find more information here.
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For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com.
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