Using Your Myers-Briggs Personality to Attract Ideal Clients
Entrepreneurs need to learn about themselves and their ideal clients to thrive in today’s marketplace. Having a deep understanding of who you are and how you work helps you create the right environment for success.
Sarah Arnold at Blue Stocking helps entrepreneurs create powerful marketing messages using the Myers-Briggs personality types. Through a unique “personality matchmaking” process, business owners learn how to use language and messaging to attract the right clients.
“You reach people better when you can speak their language.” - Sarah Arnold (9:18-9:22)
Entrepreneurs often focus too much on client acquisition, sales, and marketing. They overlook the importance of attracting clients who will get the most out of their work together. You can use personality types to influence your online messaging, reach the right clients, and gain an upper hand in the marketplace.
The Myers-Briggs personality test is both a science and an art. Understanding how people are pulled towards certain preferences is an invaluable skill for business and life. Authenticity is impossible for entrepreneurs who try to adapt or copy other people’s languages. They can’t express a message that resonates with their ideal clients. Effective communication comes down to understanding your personality type and balancing it with others.
Understanding Preferences and Personality Types
There are 4 sets of preferences seen in people’s personalities:
Extrovert/Introvert. Extroverts get their energy from external sources. They are people of action who deal with information from the outside world. Introverts rely on internal sources of energy. They prioritize ideas and reflection while dealing more with the inner world.
Intuitive/Sensing. Intuitive people are curious about the “why” behind everything. They think in abstract terms and are theoretical and future-oriented. Sensing individuals think more concretely, focusing on the who, what, when, and where of things. They think in terms of facts and experience.
Feeling/Thinking. The feeling preference emphasizes other people and their feelings. These individuals look for value and are often seen as warm and tender-hearted. Thinkers focus on ideas and trust. Others might see them as impersonal, focused on truth, and even a little cold.
Judging/Perceiving. Judging personality types focus on scheduling and time-management. They prefer structure and organization. Perceivers are less planned and go with the flow. They’re open to change, flexible, and spontaneous.
Each personality type can be grouped into specific categories:
NF (Intuitive Feeling): Characteristics include authenticity, empathy, ethics, and a search for self.
NT (Intuitive Thinking): These individuals are characterized by a desire for power over their own thoughts and represented by theoretical and scientific ways of thinking.
SJ (Sensing Judging): Logistics, reliable, respectable, and service-oriented are some character traits of SJ individuals.
SP (Sensing Perceiving): Those who fall under this category are known for their artistry and sense of aesthetics. They’re often better suited for the entrepreneurial path due to their desire for freedom.
“It’s important to first know yourself. Until you know yourself, you’re not going to be able to reach your clients in the right way.” - Sarah Arnold (43:16-43:25)
The more familiar you are with your own personality, the better you’ll communicate that in your marketing messages. Go beyond creating a client avatar and move towards understanding clients as living, breathing personalities. Rather than guess what your clients want to hear, you’ll know exactly how to communicate in a way that meets their needs, and those of your business. You’ll create authenticity in your work and build a business that serves the clients who are right for you.
How to get involved
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For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com.
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You can learn more about Sarah Arnold at bluestockingdata.com and connect with her on Instagram at @bluestockingdata. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!