Laura QUADRUPLED her clientele in 60 days
“Courses are great, but there’s no opportunity to be an individual, so you have to figure it out on your own. To start a business, you need more than just a course.”
Laura Langfitt
After just three coaching calls with me over two months, Laura Langfitt, owner of Unbridled Content Marketing, is on track to earn six figures in 2020. Her story can inspire you to hire a coach so that you can get a bird’s-eye view into your own business.
Laura left her job in the middle of March 2019 to pursue her business, which serves horse business owners who struggle with their online marketing. She creates blogs and social media content in their unique voices so they can easily engage with their audience.
In April, Laura hired me as her coach. She had three regular clients but felt lost in terms of getting new clientele. She was ready to throw herself into her business but didn’t know where to start. So she did everything I told her to do and didn’t hold back. Laura more than doubled her clientele after three calls in just two months.
“When things get tough, you don’t just give up... The smart thing to do is to tell yourself, ‘I don’t know what to do next. I don’t like where I’m at. Let me hire someone who can help me improve.’”
- Janelle Lara (22:36-23:06)
Most people don’t want to take the financial leap into one-on-one coaching, so they invest in courses instead. Laura discovered that courses provide great material, but she was still trying to make adjustments and figure out what was right for her unique situation. There was no one for her to ask for help.
Laura’s Big-picture Motivation Outside of Herself
Entrepreneurs often talk about things that can sound like they’re driven by ego or money to others. But at the end of the day, there are bigger reasons why we do what we do.
“If you’re making money just to make money, you’re not admitting to yourself that there’s something bigger you want. You haven’t been vulnerable enough with yourself to figure out.”
- Laura Langfitt (36:37-30:48)
Laura’s primary motivation involves horse rescue and giving kids who can’t afford horses access to them. Her life feels complete when she can take children who can’t afford horseback riding lessons and bring them together with horses that need help.
Laura’s Advice if You’re Nervous About Investing in One-on-One Coaching
Coaching is the right investment if you’re ready to show up and do the work. Every day you spend trying to figure it out on your own can be a day of wasted time, money, and effort. Coaches can’t do it for us, but they offer the invaluable support and help we all need to create the business and life we want.
How to get involved
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For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com.
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Laura has launched a podcast called Reign in Your Herd with another horse gal about building an authentic audience on social media and getting clients from it. Learn more here.