Own Your Authority: Leveraging Video & Events in Business

“The more you’re seen and heard, the more people are attracted to you.”
Tamara Thompson

Tamara Thompson is the CEO of Serious Take Productions and the host of Broadcast Your Authority TV. She teaches business owners how to create and re-purpose high-quality video content for better traction. Are you making the impact you want through social media? There are right and wrong ways to put yourself out there. You can broadcast your authority the right way and reach more people. 

“Video promotes visibility and creates a human connection.” 

- Janelle Lara (30:57 - 31:00)


Every entrepreneur needs to be seen, heard, and known in order to succeed in business. But so many fail to utilize the powerful tool of video. Video provides the opportunity for followers to connect and engage on a deeper level. It’s your big-ticket to quickly and efficiently acquire more clients for more sales. 

Tips for Broadcasting Your Authority as an Influencer

  • Be strategic. Understanding the online algorithms that dictate traffic flow is critical. There’s so much going on behind the scenes. Do your research and learn the basics of SEO. Use the right keywords and headlines to get found on Google and YouTube. 

  • Tell a story. People are getting creative these days, and we’ve come a long way away from videos of a random talking head. Have a game plan before you jump in front of the camera. Pre-plan, shoot, and then work your post-production magic.

  • Provide value. Aside from valuable content, what else can you provide that grabs your audience’s attention? Events are a perfect way to get hype and buzz around your brand. Get creative in how you can connect face-to-face with your audience. 

“You’re going to have naysayers, so don’t take it personally. That’s everywhere on social media.” - Tamara Thompson (16:47 - 16:55) 

We know how scary it is to put yourself out there. Stop worrying so much and just start! All you need is your smartphone, some natural light, and a tripod. The power of video makes it easy to take charge, become an influencer, and spread your brand’s message. 

How to get involved

  • Follow @theparttimeceopodcast on Instagram for special, podcast related updates!

    1. For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at The Part-Time CEO® Group, my website, or email me at janelle@janellelara.com. 

    2. If you liked this episode, be sure to subscribe and leave a quick review on iTunes here. It would mean the world to hear your feedback and we’d love for you to help us spread the word.

  • If you’re interested in attending the next Broadcast Your Authority event, then click here and use the code OWNIT for 30% off tickets!

Janelle Lara